What we offer
Six focused services, one editorial standard. Every engagement is scoped to your goals and every deliverable is written or built by a domain specialist.
Betting Analytics
Data-first, ethics-first sports betting insight.
- Model-based match previews and market picks
- Closing-line-value performance dashboards
- Custom Excel/Sheets bankroll trackers
- Weekly strategy briefing PDFs
Editorial Content
Publish-ready long-form and news for sports brands.
- 1,500–3,000 word guides written by domain experts
- Tactical breakdowns with data visualisations
- Interview transcription & polishing
- White-label content for licensed operators
SEO Consulting
Rankings recovery and search strategy that actually moves the needle.
- Full on-page & technical audits
- Keyword strategy for sports/betting niches
- Recovery plans after Google penalties
- Ongoing search performance reporting
Brand Storytelling
Turn your team, tournament or product into a story fans remember.
- Voice & tone guides
- Brand narrative frameworks
- Campaign copy & scripts
- Sponsorship activation content
Data Visualisation
Charts, dashboards and infographics people actually read.
- Editorial charts for articles
- Season-long team dashboards
- Interactive live-match visualisations
- Social-friendly infographic packs
Advertising & Partnerships
Reach engaged sports readers with content-first placements.
- Native article sponsorships
- Newsletter co-branded features
- Podcast segment production
- Yearly partnership programmes
A simple, transparent process
Discovery call
Free 30-minute call to understand your goals, audience and constraints.
Written proposal
Detailed scope, timeline, deliverables and pricing — usually within 48 hours.
Kick-off & sprints
Weekly progress updates. Every deliverable reviewed twice before hand-off.
Ongoing support
Retainer packages available for teams that publish or ship every week.
Frequently asked questions
Pricing depends on scope. Editorial retainers start at €1,200/month for four long-form pieces; one-off audits from €800; analytics dashboards from €2,500. Every proposal is fixed-fee so you know the number before we start.
Yes, in regulated markets. We do not publish or produce content for unlicensed operators, and we retain full editorial independence on articles published on Fredan.
Typical guides ship in 5–7 working days. Breaking-news pieces same-day. Complex data-driven features 2–3 weeks. All timelines confirmed in writing before we begin.
Yes. We start every engagement with a short voice and tone document. If you don't have one, we can build it as part of the onboarding sprint.
We offer a single 800-word paid trial piece at a reduced rate so you can evaluate quality before committing to a retainer.
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